About Us


Jon Braddock

Jon Braddock is an entrepreneur, speaker and author of Advisor or Vendor, RetireEase and the Amazon best seller Click Here When I Die.

He’s founded and exited successful businesses such as Milwaukee based Benefit Design Corp.,  and Madison, WI based ISG Advisors, LLC.  Jon specializes in creating solutions that provide value.  With 30+ years in business he’s created specialty insurance products such as the Foundation Benefit Life Insurance Plan and Behold Vision.  Jon is the CEO and Co-Founder of My Life and Wishes, Inc., and serves as the Chief Visionary Officer.



Michelle Braddock has over 30 years in the insurance and financial services industry.  She, along with her husband Jon Co-Founded Madison based ISG Advisors, LLC, where she served as COO for 10 years.  As an expert in her field, Michelle has spoken at industry events and authored numerous articles.  Michelle brings her operational skills, consulting expertise and marketing and communications skills to My Life and Wishes.  She currently serves as Executive Vice President and Treasurer.




Jenny BoudreauJenny Boudreau specializes in marketing and communication, graphic design and video production. With over 20 years of experience in marketing and design, Jenny has created and designed numerous websites for organizations, services and products. She is also experienced in social media communication and digital marketing. Jenny holds a B.A. in business management and communication from Concordia University Wisconsin.




Jennifer Bebon is the founder and chief strategist of MAX Communications PR, LLC.

Jennifer has helped countless brands compete in the global marketplace.  As an idea generator, she developed breakthrough strategies designed to help lifestyle brands engage audiences and create buzz across all marketing channels.  Her one-of-a-kind campaigns include Group-on, a group coupon developed as a holiday affiliate marketing program; the concept was later sold and relaunched as Groupon, the world’s largest “deal-of-the-day” website.

Jennifer cut her teeth at Hill and Knowlton, Inc., New York.  As Agency Vice President, she represented high-profile brands such as Revlon, Coppertone, Christian Dior, DuPont and Pendleton Woolen Mills.  Prior to that she was responsible for national magazine PR for Reebok footwear at Clarke & Co., New York.  In 1994 she returned to her native Fairfield, Connecticut to start a family and launch MAX Communications PR, where she continues to represent top lifestyle brands.

Jennifer graduated with a B.A. in economics from the University of Richmond and studied at the London School of Economics.  She is a voracious reader with a keen interest in historical fiction. She is an avid gardener, cyclist and dog lover.  She currently resides with her family in Fairfield, Connecticut.

Jennifer helped launch My Life and Wishes and today serves as a Strategic Advisor to the brand.


Anna Schryver has over 30 years of experience as a communications professional, including ten years managing corporate communications for the iconic American apparel brand Lands’ End.

Using her communications and public relation skills, Anna has generated solid business results for some of the nation’s best-known fashion brands. Her mission is to empower consumer brands to communicate strategically and compete fiercely in the global marketplace.

She’s committed to volunteerism, assisting patrons at a local food pantry and serving on the board of Nonprofit Draft Day, where she helps develop a pipeline of qualified board talent to grow nonprofit organizations. She graduated with a M.A. in Corporate Communications, a B.A. in Organizational Communications and Spanish Translation and holds certifications in digital marketing and social media.

Anna serves as a Strategic Advisor to My Life & Wishes.


Cynthia Baumann

Cynthia Baumann is a strategic communications expert.  Her exper­tise includes strategic prod­uct posi­tion­ing, cre­ative direc­tion, media train­ing, and pro­duc­tion of mar­ket­ing mate­ri­als and com­pre­hen­sive press kits.

She has devel­oped and imple­mented mar­ket­ing communications and pub­lic rela­tions pro­grams for many top brands includ­ing Pepsi-Cola, United Air­lines, TWA, The Mex­i­can Tourism Bureau, The Amer­i­can Soci­ety of Travel Agents, GTE, Haa­gen Dazs, Ver­mont Pure Spring Water, among oth­ers.

Her clients’ sto­ries have appeared in the Wall Street Jour­nal, the New York Times, the Wash­ing­ton Post and oth­ers; on national and local tele­vi­sion; The Today Show, Enter­tain­ment Tonight, CBS Evening News, WCBS-TV and oth­ers; and in trade and con­sumer mag­a­zines.

Cynthia and her husband live in Bridgeport, Connecticut with their beloved Portuguese Water Dog, Stella, and foundling cat, Luna.

Cynthia serves as a Strategic Advisor to My Life & Wishes.

Acumium, a division of Omega Laboratories, Inc., our software development and cloud deployment partner, is led by a CTO with a background in biochemistry and cybersecurity, with over 21 years of experience designing, building, and running complex web-based platforms and e-commerce solutions. Acumium is highly qualified to collaborate with My Life and Wishes bringing state-of-the-art solutions in product development and support.