Jon Braddock is an entrepreneur, speaker and author of Advisor or Vendor, RetireEase and the Amazon best seller Click Here When I Die.
He’s founded and exited successful businesses such as Milwaukee based Benefit Design Corp., and Madison, WI based ISG Advisors, LLC. Jon specializes in creating solutions that provide value. With 30+ years in business he’s created specialty insurance products such as the Foundation Benefit Life Insurance Plan and Behold Vision. Jon is the CEO and Co-Founder of My Life and Wishes, Inc., and serves as the Chief Visionary Officer.
Michelle Braddock has over 30 years in the insurance and financial services industry. She, along with her husband Jon Co-Founded Madison based ISG Advisors, LLC, where she served as COO for 10 years. As an expert in her field, Michelle has spoken at industry events and authored numerous articles. Michelle brings her operational skills, consulting expertise and marketing and communications skills to My Life and Wishes. She currently serves as Executive Vice President and Treasurer.
Jenny Boudreau specializes in marketing and communication, graphic design and video production. With over 20 years of experience in marketing and design, Jenny has created and designed numerous websites for organizations, services and products. She is also experienced in social media communication and digital marketing. Jenny holds a B.A. in business management and communication from Concordia University Wisconsin.
Jennifer Bebon is the founder and chief strategist of MAX Communications PR, LLC.
Jennifer has helped countless brands compete in the global marketplace. As an idea generator, she developed breakthrough strategies designed to help lifestyle brands engage audiences and create buzz across all marketing channels. Her one-of-a-kind campaigns include Group-on, a group coupon developed as a holiday affiliate marketing program; the concept was later sold and relaunched as Groupon, the world’s largest “deal-of-the-day” website.
Jennifer cut her teeth at Hill and Knowlton, Inc., New York. As Agency Vice President, she represented high-profile brands such as Revlon, Coppertone, Christian Dior, DuPont and Pendleton Woolen Mills. Prior to that she was responsible for national magazine PR for Reebok footwear at Clarke & Co., New York. In 1994 she returned to her native Fairfield, Connecticut to start a family and launch MAX Communications PR, where she continues to represent top lifestyle brands.
Jennifer graduated with a B.A. in economics from the University of Richmond and studied at the London School of Economics. She is a voracious reader with a keen interest in historical fiction. She is an avid gardener, cyclist and dog lover. She currently resides with her family in Fairfield, Connecticut.
Jennifer helped launch My Life and Wishes and today serves as a Strategic Advisor to the brand.
Using her communications and public relation skills, Anna has generated solid business results for some of the nation’s best-known fashion brands. Her mission is to empower consumer brands to communicate strategically and compete fiercely in the global marketplace.
She’s committed to volunteerism, assisting patrons at a local food pantry and serving on the board of Nonprofit Draft Day, where she helps develop a pipeline of qualified board talent to grow nonprofit organizations. She graduated with a M.A. in Corporate Communications, a B.A. in Organizational Communications and Spanish Translation and holds certifications in digital marketing and social media.
Anna serves as a Strategic Advisor to My Life & Wishes.
Cynthia Baumann is a strategic communications expert. Her expertise includes strategic product positioning, creative direction, media training, and production of marketing materials and comprehensive press kits.
She has developed and implemented marketing communications and public relations programs for many top brands including Pepsi-Cola, United Airlines, TWA, The Mexican Tourism Bureau, The American Society of Travel Agents, GTE, Haagen Dazs, Vermont Pure Spring Water, among others.
Her clients’ stories have appeared in the Wall Street Journal, the New York Times, the Washington Post and others; on national and local television; The Today Show, Entertainment Tonight, CBS Evening News, WCBS-TV and others; and in trade and consumer magazines.
Cynthia and her husband live in Bridgeport, Connecticut with their beloved Portuguese Water Dog, Stella, and foundling cat, Luna.
Cynthia serves as a Strategic Advisor to My Life & Wishes.
Acumium, our software development and cloud deployment partner, is led by a CEO with a background in biochemistry and cybersecurity, and with over 14 years’ experience designing, building and running complex web-based platforms and e-commerce solutions, Acumium is highly qualified to collaborate with My Life and Wishes.
Signa Marketing, our strategic branding and marketing partner, is led by a group of full stack digital marketers, talented UI/UX designers, and website development team, who have experience in new product launches and helping startups scale. The Signa Marketing team handles all aspects of marketing a brand online such as paid media, search engine optimization, content marketing, email marketing, and brand & product positioning.