About Us

Jon BraddockJon Braddock is an entrepreneur, speaker and author of Advisor or Vendor, RetireEase and the Amazon best seller Click Here When I Die.  He has served as President and CEO of Benefit Design Corporation and Madison-based ISG Advisors, LLC.  Jon has more than 30 years of experience in employee benefit and retirement planning consulting.  In addition to creating the My Life & Wishes Organizer, Jon and his wife Michelle co-founded My Life & Wishes, Inc.  Jon currently operates as Chief Executive Officer.




Michelle BraddockMichelle Braddock has over 30 years in the insurance and financial services industry. Serving as Executive Vice President for ISG Advisors, LLC, Michelle worked with clients conducting plan analysis and creating strategic plan designs. Michelle has spoken at numerous client and industry events and authored numerous articles.  Michelle, along with her husband Jon co-founded My Life & Wishes, Inc.  Michelle currently serves as Executive Vice President and Treasurer.




Jenny BoudreauJenny Boudreau specializes in marketing and communication, graphic design and video production. With over 15 years of experience in marketing and design, Jenny has created and designed numerous websites for organizations, services and products. She is also experienced in social media communication and digital marketing. Jenny holds a B.A. in business management and communication from Concordia University Wisconsin.




Bill and CaseyEngaged Officers, our marketing and technology partner, is led by Bill Ferrante and Casey Slaughter Stanton.


Bill Ferrante
Our Chief Technology Officer. His background includes a deep knowledge of public information systems as an early employee at two companies credited with inventing the data fusion field. These companies now make up the Risk Management division of LexisNexis. At AOL he was the Technical Director of the Content Publishing Platform running over 300 sites on the AOL network. He actively advises three tech startup companies.

Casey Slaughter Stanton
Our Chief Marketing Officer. As a Professor of Practice in Marketing at Tulane University’s A.B. Freeman School of Business, Casey has a passion for helping others in marketing. With nearly a decade of experience in both online and offline marketing, Casey has a number of successful campaigns. From helping Peter Diamandis’ Planetary Resources raise $1.5M on their ARKYD Kickstarter to providing marketing consulting and strategy for both Peter’s “Abundance” and “BOLD” book launches, Casey is someone who you can trust to help you find the right way to market your business and ideas.

Acumium LogoAcumium, our software development partner, is led by a CEO with a background in biochemistry and cybersecurity.   Acumium specializes in designing, building and running complex web-based platforms and e-commerce solutions.  Founded in 2001, Acumium is uniquely qualified to collaborate with My Life & Wishes ongoing development needs.