About Us

Jon BraddockJon Braddock is an entrepreneur, speaker and author of Advisor or Vendor, RetireEase and the Amazon best seller Click Here When I Die.  He has served as President and CEO of Benefit Design Corporation and Madison-based ISG Advisors, LLC.  Jon has more than 30 years of experience in employee benefit and retirement planning consulting.  In addition to creating the My Life & Wishes Organizer, Jon and his wife Michelle co-founded My Life & Wishes, Inc.  Jon currently operates as Chief Executive Officer.




Michelle BraddockMichelle Braddock has over 30 years in the insurance and financial services industry. Serving as Executive Vice President for ISG Advisors, LLC, Michelle worked with clients conducting plan analysis and creating strategic plan designs. Michelle has spoken at numerous client and industry events and authored numerous articles.  Michelle, along with her husband Jon co-founded My Life & Wishes, Inc.  Michelle currently serves as Executive Vice President and Treasurer.




Jenny BoudreauJenny Boudreau specializes in marketing and communication, graphic design and video production. With over 15 years of experience in marketing and design, Jenny has created and designed numerous websites for organizations, services and products. She is also experienced in social media communication and digital marketing. Jenny holds a B.A. in business management and communication from Concordia University Wisconsin.




Cliff JonesCliff Jones is the co-founder and managing partner of Harvey Mackay Academy.

A third-generation entrepreneur with more than 35 years of leadership, sales, marketing, and small business ownership experience. He has founded, self-funded, built and sold two small businesses, including a highly successful wealth management advisory practice. Cliff graduated from Ohio Wesleyan University where he majored in International Business. As a business strategist he has worked with numerous businesses to help them gain clarity, execute their strategic plans and scale their companies. He’s the coauthor of four books with authors such as Deepak Chopra, Ken Blanchard, Mark Victor Hansen, and other legendary leaders. He’s an award-winning blogger, a contributor to The Business Journals, Huff Post, and Medium.

Although Cliff was raised in Laconia, New Hampshire, he absolutely loves living with his family in Scottsdale, Arizona for the last 32 years. He enjoys reading, cycling, hiking, playing golf, fitness training, and other adventurous activities. Cliff’s past and current board-level involvement in the community include organizations such as Jr. Achievement, Make A Wish Foundation, Child Crisis Arizona, and St. Joseph the Worker in Phoenix, Arizona.

Cliff serves as a Strategic Advisor to My Life and Wishes.

Acumium LogoAcumium, our software development and cloud deployment partner, is led by a CEO with a background in biochemistry and cybersecurity, and with over 14 years’ experience designing, building and running complex web-based platforms and e-commerce solutions, Acumium is highly qualified to collaborate with My Life and Wishes.

signa marketingSigna Marketing, our strategic branding and marketing partner, is led by a group of full stack digital marketers, talented UI/UX designers, and website development team, who have experience in new product launches and helping startups scale. The Signa Marketing team handles all aspects of marketing a brand online such as paid media, search engine optimization, content marketing, email marketing, and brand & product positioning.